The Endocannabinoid system, or ECS, was discovered during the 1990s and is a complex signaling system in the human body that plays an important role in regulating and maintaining homeostasis or balance in nearly every system in the body. Sleep/wake cycle, pain  and inflammation, immune modulation, fertility, mood and stress, memory, cognition, neurological function, and metabolic regulation.

Rather than controlling one single function, the ECS acts like a fine tuning system, adjusting biological acitiviity so the body can operate in balance. Its main role is to restore equilibrium when the body is pushed out of balance by stress, injury, illness, or enviromental factors.

The ECS produces Endocannabinoids (neurotransmitters or endrogenous molecules naturally made by the body) like anandamide often called the "bliss molecule", associated with mood, pleasure and stress regulation and 2-AG  thats involved in immune function, pain modulation, and inflammation. These bind to receptors CB-1 and CB-2 that are located all over the body including the largest organ in the body-the skin.

The ability for the ECS system to preform optimally, and respond appropriately  is referred to as its tone.  It is crucial for maintaining balance and overall health. An imbalance can lead to low tone or a deficiency in this system and maybe linked to chronic health conditions. The ECS system is burdened by environmental toxins, emotional turmoil, illness, and more. 

Clinical Endocannabinoid deficiency or CECD is a scientific hypothesis first proposed by neurologist and researcher Dr. Ethan Russo  in the early 2000s. It suggests that low levels of Endocannabinoids, or dysfunction of their receptors, could contribute to certain health conditions and may be linked to anxiety, chronic pain, migraines, and sleep disorders.

Phyto-cannabinoids, like CBD (Cannabidiol) and CBG (Cannabigerol) are non psycho-active chemical compounds produced naturally by the hemp plant.

Used topically, these compounds can interact with the body’s endocannabinoid receptors on the skin that may produce therapeutic benefits. Research on CBD and CBG is ongoing but recent studies show that it may have potential health benefits including pain relief, improved sleep, anti-anxiety, and neuro-protective effects.

CBD does not directly bind to the ECS receptors, but instead interacts with and modulates them to enhance the benefits of our own endocannabinoids.

CBG, often called the “Mother of all Cannabinoids”, interacts and binds directly to the endo-cannabinoid receptors enhancing the benefits. When combined together in their full-spectrum state, they are believed to create an "Entourage Effect”.

The “Entourage Effect” 

A theory that cannabinoids, and other compounds in the hemp plant such as terpenes and flavonoids work together enhancing their therapeutic effects. The concept that CBD works better when its taken with other naturally occuring compounds from the hemp plant, instead of it being used completely alone.

That is why we use a full spectrum hemp extract, CBD and CBG, containing minor cannabinoids, terpenes, flavonoids and less than 0.3 % THC to work in concert together synergistically enhancing each other’s effects for optimal benefits.

Full spectrum CBD refers to hemp extract that contains a naturally occuring range of cannabinoids, terpenes, flavonoids, and other plant compounds found in the hemp plant.

Unlike CBD isolate, which contains only CBD, full spectrum preserves the broader profile of benificial plant constituents- including, terpenes, flavonoids, trace cannabinoids CBC, CBN, and trace, legally compliant, amounts of THC (no more than 0.3% THC on a dry weight basis permitted by federal law).

Many researchers describe the potential synergy between cannabinoids and terpenes as the entourage effect. This theory suggets that these compounds may work together in a complimentary way than CBD acting alone.

BENIFITS OF TERPENES AND FLAVONOIDS

Terpenes and flavonoids are naturally occuring plant compounds found in hemp and many other botanicals. Beyond contributing to aroma and color these compounds play an important role in the overall plant profile.

TERPENES

Terpenes are aromatic molecules responsibile for the distinct scent of plants. In hemp, common terpenes are myrcene, limonene, pinene, and linalool.

Potential benifits of terpenes include supporting relaxation, enhancing overall plant synergy and skin absorbtion described as the entourage effect, and providing anti-oxidant qualities.

FLAVONOIDS

Flavonoids are phytonutrients found in fruit, herbs, and hemp. They contribute to the plant color and are known for their anti-oxidant properties.

The skin isnt just a cover - its an organ full of nerve endings immune cells, oil glands, and Endo-cannabinoid receptors that can respond to using phyto-cannabinoids. Topical cannanbinoids mainly work through local signaling and not by entering into the blood stream, but research is on going.

CBD

* Non-psychoactive

*Anti-inflammatory & analgesic

*Local nervous system calming

* Modulate Pain sensitivity

* Decrease Over active nerve response

* Antioxidant & skin nourishing .Used for sensitive skin to calm redness, ease itch prone skin, and dryness.

CBG

* Non-psychoactive

*Neuroprotective & mood-supportive

* Stronger analgesic, tension relieving, & anti-inflammatory benifits

* Anti-bacterial & Oil balancing for acne prone skin

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